Marketing and sales departments are best placed to prepare for life after COVID-19. Most brands and companies are currently in survival mode as expected but they could wisely use this time to prepare for the future.
We had previously shared, 5 ways to stay ahead during a pandemic and this is a follow up to that.
BE A CRITIC
Take stock of all of your marketing assets. Make a list of everything that has been done and that is in the pipeline including artworks, articles, press releases, images, videos, blogs, SEO, emailers, influencer collaborations, webinars, giveaways, etc.
Evaluate each item and measure current ROI and expected ROI in the future. A detailed analysis and quality check will help you be better prepared to make better decisions.
CONTENT IS KING
If you ever had a doubt about the relevance and impact of content marketing, that doubt has surely been dispelled. Search Engine Optimization will be a key strategy that will tie in with all other forms of digital marketing including social media.
Video content consumption is on the rise like never before and every company must factor this into their marketing toolbox. Press releases, media alerts, and blog posts will also play an especially important role after COVID-19.
Leaders and influencers will play a key role both during and after the pandemic. Now is the time for them to step up and share their thoughts and vision. Getting familiar with doing vlogs, video, and radio interviews is a sensible step.
CEO, CFO’s, and other spokespersons can use this time to indulge in media training to ensure that they are ready to leverage the opportunities that will be available. Crisis training will also be a key weapon in their arsenal for future situations.
UPDATE AND UPGRADE YOUR WEBSITE
Your website is pretty much the only real estate you can own online. As part of your audit and evaluation, this must be one of the first assets that you take care of. People should be able to find your business with relevant keywords on the first page of a local search.
Your website should be a worthy representation of your brand and the image you wish to portray. Images, content, and keywords are some of the things you must pay special attention too.
PERCEPTION IS REALITY!
In the post-pandemic world, this will be a stronger concept. Brands that fail to reach out and communicate with their clients, customers, and audiences will be left behind. It’s not just about having your content and budgets ready but also selecting multiple platforms to reach out.
Businesses will be looking for partnerships, customers will be looking for reassurances, and society will be looking for assistance and enhanced social connections.
