Initiating a collaboration with a PR agency represents a significant step. Nevertheless, the first 90 days are usually the most critical. This is the period when both parties lay the foundation for this cooperation. It is also the period when the agency begins to comprehend the nature of the company’s business, create messaging, and provide the company with opportunities that support the achievement of its objectives. The onboarding should, by…
In a competitive market like the United Arab Emirates, PR is about more than securing media coverage. Firms working in the country need to stay visible to their target audience. These companies also need to maintain positive relations with the media and respond quickly when faced with any potential crisis or opportunity. This is why the choice of the PR model has become important in achieving all these objectives. There…
Attention has quickly become the most valuable currency, with every post attempting to cash in. Over the last decade, the rise of digital content has fundamentally changed the way we discover and consume information. With countless videos flooding everyone’s social media feeds, there is higher competition for visibility. As vertical video feeds and short form content continue to gain popularity, they become an important tool for brands to communicate with…
Social media has changed the way we consume information. It has become short, quick and easy to interpret; content can appear on a screen, attract attention, and disappear within hours. Stories, short videos, live updates, and temporary posts have made ephemeral content a regular part of digital communication. This creates an opportunity for PR teams to create engaging content that communicates that messaging to the audience immediately. The temporary nature…
