In today’s digital-first communications landscape, it is easy to be impressed by big numbers. A press release that generates millions of impressions or a social media post that attracts thousands of likes can appear to be a resounding success. However, the question every business leader should ask is simple. Did these numbers create meaningful business impact? As organisations across the UAE continue to increase investments in communications and brand reputation,…
PR measurement is no longer limited to counting media mentions. Communications teams need to understand how visible a brand is, how people perceive it, and whether PR activity is supporting wider business goals. Two of the most common metrics are share of voice and sentiment analysis. Although they measure different things, they are often compared when evaluating PR performance. So, which one matters more? What Share of Voice Measures Share…
Every strong PR campaign starts long before the first press release goes out. It starts with a clear-eyed look at the world your brand operates in, the politics, the economy, the culture, the technology, the laws, and the environment shaping how your message will land. That’s where PESTLE analysis in PR comes in. For comms teams tired of setting objectives based on gut feel or last year’s plan, PESTLE offers…
Every successful PR campaign starts with one question. Who are we trying to reach? It sounds simple, but many campaigns still rely on broad messaging that speaks to everyone and connects with no one. As media channels continue to expand and audiences consume information in different ways, a one size fits all approach is no longer effective. The brands that stand out are those that understand their audience before they…
