In the ever-evolving landscape of public relations, the advent of the digital age has transformed traditional practices, paving the way for innovative communication strategies that harness the power of digital media. Due to the rise of digital platforms, delivery of messages has expanded and audience has become more segmented and diverse. In the digital era, PR has evolved beyond spreading messages. It now involves creating conversations, engaging with audiences,…
Introduction Media analytics is the process of gathering and interpreting data regarding a brand’s coverage in the media and making required recommendations and observations based on the data gathered. Media analytics typically includes shared media, such as social media, blogs, online forums which involves analysing what people are saying about your brand on social channels and earned media, which analyses coverage from organic, third-party sources, like news releases, press coverage,…
What is an RFP? A public relations request for proposal (RFP) is a formal document created by a company looking for a PR agency capable of fulfilling their project needs and business goals. It entails all details pertaining to the PR initiative, such as specific requirements, timelines, deliverables, contact details, and other essential information. An RFP is typically the initial step in selecting a PR agency, designed to streamline…
Introduction Crisis communication refers to the protocols, techniques, strategies, and systems organisations used to minimise the damage caused to the reputation of the organisation and restore the organisation’s credibility and reputation. During crisis management, it generally involves the use of press releases, social media, public statements and crisis newsrooms. The aim of crisis communication is to protect and maintain the public image of the organisation or brand. Importance of…
