Month: December 2023

media monitoring and media analysis
Understanding the difference between Media Monitoring and Media Analysis

More often than not, people often use the terms media monitoring and media analysis interchangeably. However, there is a major difference between the two. On the one hand, media analysis enables the analysis of important performance indicators throughout time, while media monitoring provides information about a particular moment in time. If PR teams consistently analyze this data, it will not only help them learn more about how well they are…

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Social Media Analytics and Sampling
Enhancing PR Strategies Through Social Media Analytics and Sampling

With the staggering millions of posts made daily, social media is now an open source of audience beliefs and attitudes on technically anything, especially with its rapid updates every second. Social media has therefore become a vital platform for Public Relations (PR) efforts. We can attribute this to the fact that when it comes to modern PR, being aware and understanding the ongoing discussions across social media platforms is now valuable. In…

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objectives of measurement
The Crucial Objectives of Measurement in Public Relations

Public Relations (PR) is a critical component needed to shape a brand’s image, reputation, and communication with its target audience. Due to this, measuring and evaluating the outcomes of PR efforts is essential in the PR world. Measurement in PR serves as a guide that will provide useful insights into the effectiveness and impact of various PR activities. Below, we go into further detail on what PR measurements are and…

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Measuring Brand Awareness
Measuring Brand Awareness on Social Media & Understanding Is Impact

In today’s largely competitive digital world, brand awareness should be a top priority for any business with an online presence. This is because social media has grown to become a powerful tool for companies to engage with their audience and increase brand recognition. However, how can you manage brand awareness on social media without first understanding how it works? How can you assess your brand community’s social media presence and…

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