Month: July 2023

The Future is Here: Are ChatGPT and Google Bard Really a Threat to the Communications Industry?

Revolutionising the Communications landscape with AI Tools The media and Public Relations (PR) industries thrive on effective communication, strategic messaging, and building strong relationships with stakeholders. In this dynamic landscape, AI tools like Google Bard and Chat GPT have garnered attention and instilled a sense of concern in some. Several industry professionals, including content writers, editors, and PR professionals, worry about these technologies eliminating their job roles’ needs. Multiple group…

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Public Relations in Entertainment industry
PR’s role in building celebrity reputations in the entertainment industry

The entertainment industry relies heavily on public relations (PR) as a method of brand management and reputation enhancement for its A-list stars. In the entertainment industry, PR professionals have the challenging job of shaping public perception, managing crises, and ensuring the longevity of their client’s careers. This is due to the ever-evolving media landscape and the constant scrutiny of public figures. The relationship between the PR and entertainment industry is…

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The Evolution Of Public Relations: Past, Present And Future

Over the years, Public Relations (PR) has seen dramatic shifts and has evolved in response to the constantly changing media environment. The fascinating history of PR shows how crucial the field is in shaping public perception, building reputations, managing crises, and establishing connections between businesses and their target audience. This article explores the evolution of public relations and aims to provide insight into the journey so far and discuss the…

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AI writing
AI writing – will our PR communications be taken over by robotic masters?

The advent of AI has ushered in fearmongering where professionals across segments have been wary of being replaced by the likes of ChatGPT and Google Bard. However, when it comes to writing for PR communications and tactics, unless you’ve been writing like a robot for other robots to read you have ample scope to retain the reign. AI in writing can be considered a work in progress as this newbie…

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