Month: December 2022

Five leadership traits every manager should have

True leaders are rare. Several officials work in managerial positions. However, a true leader is one who is capable of leading a team to develop, all together, and accomplish successes. Not everyone is able to carry out this role that requires certain qualities and traits. Companies take the decision of assigning a manager after long assessments of his or her experience and traits. Managers can lead the company to glory,…

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5 SEO Tips That Will Boost Your Website Ranking on Search Engines

Optimising your website to rank better in search engines is an essential aspect of regular website maintenance. So we have compiled SEO tips that will boost your ranking. Because 93% of online encounters begin with a search engine, SEO operations, while typically technical and time involved, are an essential aspect of any online marketing.   We recognize that many small and medium-sized business owners don’t have the time to devote to…

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PR pros
“PR pros, keep evolving,” says 2023!

Evolving and adapting are second in nature for Public Relations. But the way industries have experienced unprecedented times – the standstill 2020, unpredictable 2021, and recovering 2022; PR went through unimaginable changes. Our resilience helped us stay afloat, relevant and competitive and as the new calendar year beckons, it’s time to yet again pivot, adapt, and evolve to match and master the upcoming trends in 2023. Content-wise, Content-worthy Never before…

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Five Must-Have Characteristics of an Effective Leader

It is a common procedure that corporations assign managers to lead teams and supervise their working activities. Managing a team of various members, often from different backgrounds, educational levels, and age groups is not such an easy task. So, is a successful manager also an effective leader? Successful management requires a certain set of qualifications and attributes that are not present in all individuals. This is the main reason why…

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PR Measurement
Why we use the AMEC framework to measure the impact of our work

According to the world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable“. In the world today, the importance of measurement cannot be overstated. AMEC (International Association for Measurement and Evaluation of Communication) held its first Measurement Week in September 2014 with the purpose of educating communications and PR professionals on the latest best practices for measuring the effectiveness of communications and reputation campaigns. AMEC is…

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