So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror on…
In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large—across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits, but today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…
With the digital world growing, influencers have become the tool that most brands depend on for their strategy as it’s one of the most effective channels. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers. Micro-influencer marketing or macro-influencer marketing? Which works best and which is worth your time and money? Let’s discuss the pros and cons of…
The first thing you need to know is that there are numerous podcasts out there competing to obtain the attention of as many listeners as they can. Thus, you need to be distinctive in every aspect of your podcast. Carrying out a perfect podcast interview is easier than you imagine. However, it takes time and effort to produce the best interviews, putting into consideration a number of factors and issues. Today,…
When companies and businesses think of targeting millennials, they direct most of their time and resources toward digital marketing. Despite fierce competition from other corporations attempting to grab the attention of millennials, companies still tend to focus on social media. So, what is the reason behind this? More often than not, social media influences millennials’ buying decisions. The reason is simply due to the undeniable social media influences on millennials…
