The Metaverse is the future of business as almost every sector is taking heed of this new development to scale up their long-term strategies. This new era in cyberspace has reinvigorated all aspects of businesses and brands have begun to see the potential behind it. Is you business ready for the metaverse? While marketers are changing their modus operandi to optimize Web 3.0, brands should also bother about how to…
Looking to find a cafe nearby? Looking to answer a question that’s on your mind? or Looking for tips to learn something new? Most likely, your initial step will be to use a search engine like Google or Bing. This is why an SEO strategy is important for your content marketing. According to research, most consumers do not go past the first page of results, implying that these search engines…
Influencer marketing is one of the industries that has grown and become stronger than ever. Brands are projected to spend 15$ billion on influencer marketing during 2022 from the big impact it has now on society.
The current times offer a growing realization that ESG issues have a meaningful impact on investors and business growth. Compliance with the Environment, Social and Governance shape clear narratives and provide a sustainable roadmap for business strategy and growth. As a matter of fact, a public stance on ESG matters is no longer a PR tactic. It now is a top concern and management priority of corporate boards. Be it…
