Month: November 2021

Why Diversity and Inclusion matter; a PR perspective

When corporates enact change and embrace practices that deliver business values and innovative results; they may outperform. Diverse and inclusive workplaces are reaping the benefits by nurturing the best talent, increasing employee engagement, and thus improving customer interest. In recent years, D&I tops the HR interests list across industry laterals. A Gartner survey mapped more than 500 human resources leaders across 60 countries and all major industries to identify HR…

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Young adult
Being Gen Z: a-blessing-and-a-curse

The future of communication through the eyes of young adults Contradiction, antinomy, opposition, inconsistency, incongruence, nonsense, paradox. Are seven the nouns and words that, in my opinion, best describe generation Z. It is easy to say that the number seven is magical and mysterious; seven, in fact, is happy and lucky, but can also be skeptical and cynical. Therefore, it is not entirely accidental that it is evident everywhere.  It…

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The role of PR in Blockchain and Cryptocurrency

Technology has been the foremost game-changer in almost every avenue of human interest. From ways to work and communicate to explore and transact; there’s a steep rise in preference for going contactless and digital. The dense market penetration of the smartphone revolution has also made it easy and convenient to pay through digital registers. Well, it isn’t a surprise that cryptocurrency, a new way to transact is steadily gaining popularity.…

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The power of a brand story

We can help you build yours  From where you are sitting, do you feel like you’ve utilized all the best marketing strategies available? Yet, still feel that you are not quite there – like there is something missing? If yes, it could well be that a signature brand story is the answer. Many brands haven’t realized the importance of building their growth strategy foundation upon brand storytelling. Unfortunately, their failure…

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