Month: July 2021

reputation management
How CSR Can Boost Your Reputation

Building a positive reputation for your business takes a lot of time and effort. It may take years of hard work and financial drain, but once you achieve it, you will reap the rewards that come with it. But, do you know that one simple mistake can cost your business reputation? Hence ruin all you’ve worked so hard to build? As Warren Buffet once said, “Lose money for my firm,…

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Influencer Marketing – the winning edge that brands need

The advent of social media ushered in a new era for brand marketing and Influencer Marketing, in particular, has garnered immense interest in the last few years. Scores of influencers are bringing brands into the limelight vouching for qualitative outreach. Incredibly, influencers have bought about a breakthrough in the world of marketing. Although businesses have had setbacks during the pandemic, the Influencer Marketing industry has seen a significant rise. In…

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influencer marketing
Why Many Brands are Turning to Micro-Influencers

While it seemed like a crazy idea at the beginning, using micro-influencers to push brands’ visibility has now become the go-to solution. And rightly so because micro-influencers, despite their low fan base, have proven that they too can influence purchase decisions in their own small but equally effective way. Influencers were big news back then but these days, the previously shunned group of social media go-getters have now become more marketable.…

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media training
6 reasons why you should take a media training course

Media training is an essential course for anyone who wants to effectively deliver their messages to the public. . It can determine whether you and your company will effectively pass a positive or negative message. Company executives and spokespersons that have undergone an extensive media training exercise are more likely to shine during a media interview than those who just wing it. It is a well-known fact that the right kind…

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online shopping
Is the phenomenal rise of E-commerce good or bad for us?

Let’s face it, one of the most obvious by-products of the pandemic is the rise of E-commerce. The global health crisis has caused an unprecedented disruption across all 32 sectors with the retail scene having borne the brunt as most brands, for whatever reason, had minimal to zero online presence to fall back on. It’s no wonder that many retailers closed shop as most countries announced tough measures in an effort…

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