Month: December 2020

Authenticity and Brand Integrity could change the dynamics for PR in 2021. (Time for Re-invention too)

Time for Re-invention… The year gone by was full of surprises for industries across the world. While even the PR industry withstood some of the most challenging developments, the New Year rings in winds of change to re-align communication objectives and re-define brand integrity. As the economy regains momentum, the status quo shall remain that of empathy and collaboration across the board. The seismic shifts in PR culture have changed…

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Digital Consumerism – a disruptive era that demands the re-engineering of brand PR needs.

Though digital retailing hasn’t been a whole new concept in the Middle East, the recent surge in Digital Consumerism has given rise to a consumer sect that seems will retain their digital spending habit. That said, technology is getting intertwined and seamless in both B2B and B2C markets.  It allows a potent market for both brands and its PR agencies to thrive.   Here are some of our observations and…

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5 Common Content Marketing Mistakes And How To Avoid Them

5 Common Content Marketing Mistakes And How To Avoid Them   According to statistics, 91 percent of B2B marketers are utilizing content marketing. It’s one of the most effective ways to promote business, and most marketers believe it helps them reach their customers better. But there is a percentage of businesses that don’t know how to use content marketing.  Some of the Content Marketing mistakes made include:   1. Trying…

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Hello PR Pros: What consumer shifts should you look out for in 2021?

The turbulence experienced in 2020 ushered an enormous consumer shifts in how they communicate with brands and institutions.  Working From Home, social distancing, virtual events, online purchases and deliveries, has become the order of the day. Indeed, these trends are having a real and lasting impact already and it may seep into 2021 and beyond. 2021 is a year filled with hope for a vaccine to beat the novel COVID-19.…

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As the marketing landscape changes, is it time to strengthen your marketing team?

Over the past few months, the pandemic has hit at the very heart of our lives, crippling our businesses, and challenging our marketing efforts. Given the situation, do you think it’s time to strengthen your marketing team? Our response to these unprecedented challenges says a lot about how resilient we are in the face of adversity. Undoubtedly, every business experiences a change at some point. And change is the only…

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