Month: October 2020

How To Deal With Reporters during a Media Interview

How To Deal With Reporters Impressing the press can be downright scary but it can be done. How to deal with reporters during media interview maybe tough especially for the first-timers. Do not fret! even when you’re still not used to the idea of speaking to live audiences on camera. Representing your company in a media interview  doesn’t have to be hard. All you need is some tips to rock…

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Are You Getting Maximum Mileage from LinkedIn? Here Are 5 Handy Tips

73% of marketers believe that social media has been ‘somewhat effective’ for their business (Buffer, 2019). With over 3.5 billion social media users worldwide and an average user spending about three hours a day on social networks, using this platform to push your brand can be profitable, more so if you take to a professional social platform like LinkedIn. LinkedIn, founded in 2002, is not just a social networking platform,…

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Algorithms or Real Humans? It is Time to Re-Establish Our Connection with Customers

Algorithms or Real Humans? Saying that our lives revolve around the internet is an understatement. Unconsciously, we’ve allowed the internet to dictate nearly everything we do, including thinking, working, and social behaviour. More often than not, we are bombarded with algorithms rather than real humans. Things such as social media, search engines, and blogs have become our primary, or better still, the go-to mediums of communication. We thrive on clicks…

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Has the pandemic given rise to Digital Consumerism?

As we live our lives with mandatory masks and sanitized hands, we have one thing to thank COVID-19 for – the new age of Digital Consumerism. The virus has not just changed the way we work, the way we live, and the way we think but has also successfully brought about a change in buying behavior patterns and shopping habits. Shaping up the future of consumerism, it has gained enough…

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Growing your PR profile with podcasts

Content consumption has found its way through various channels and one of the most glaring and popular ones seems to be podcasts. Not only have podcasts cultivated a target audience that has the potential to turn into potential customers, but they also have the power to drive earned media. Growing your PR profile with podcasts has the potential to help your business thrive. What started off as a new way…

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