Month: June 2020

linkedIn profile
Look like a pro on LinkedIn – The world’s largest professional networking platform

It is no secret that LinkedIn is the world’s largest professional networking platform. It is also one of the most influential social media sites. It is reported to have over 600 million users in more than 200 countries… and growing. Hence it has great potential for developing new contacts. But are we making the most of this site? What do members use the site for? A good chunk uses LinkedIn…

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Corporate Social Responsibility
4 Reasons Why Businesses Should Embrace Social Responsibility

Corporate Social Responsibility (CSR) is a trending subject these days. More companies are taking their rightful positions as responsible organizations that participate in worthy causes; whilst some businesses are seeking to improve the lives of the people living in the community they operate in. But while most companies are racing to set up CSR programs, some are doing it for all the wrong reasons. If you are in it just…

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hospitality and PR
Hospitality and PR – Is your brand worth a Michelin Star?

The advent of social media and the array of communication tools at our disposal has seen an interesting shift in brand image building and sustenance for the Hospitality sector. In a highly competitive industry, this sector has increasingly grown into a ‘soft’ target due to the very nature of its services and an overtly vocal customer base. Despite even the minutest of precautions, it is a crisis-prone sector and needs…

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Working from home is working. So, do I really have to go back to the office?

Are you ready to return to your normal routine? As we approach the end of the third month of the lockdown, the decreasing infection statistics and the improvement in the overall situation has demonstrated that measures taken by the government to fight the pandemic have yielded the desired results. Now, we ask- should we say bye-bye to the working from home (WFH) scheme? It is now conceivable that over the…

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