Time to Shift your Communication Strategy A positive response to the economic gloom. As COVID-19 continues to spread across the globe with still no end in sight, brands and agencies are fighting another battle of existence – to survive and thrive in the current pandemic environment. This is not the first time in history that fashion and beauty brands have looked in the mirror and sulked – these industries are…
For the first time in possibly a long time, everyone is in agreement – we are in the midst of a crisis. Emergencies have always brought people together. However, with disruption, comes an opportunity to be seen, heard and taken seriously. Here are a few crisis communication steps brands can take during these next few weeks. 1. Take a step back 2. Understand behaviour 3. Be Social 4. Communicate 5.…
The show must go on. Telecommuting or working from home is the buzzword these days for more reasons than one. For some, it is the situational demand to work in social isolation and for others, it is the cherry-picked way of being productive. This can also be a necessity in the present COVID-19 crisis. For all its worth, remote working is catching on. Firstly, not having to commute saves you time,…
It is no secret that the COVID-19 pandemic has taken the world by surprise. No one, neither governments, insurance companies, and other businesses or organizations, had seen it coming nor had they anticipated its velocity and consequences. This pandemic has forced businesses and organizations around the world to react rapidly and re-think their business and communication management plans. Closing offices, canceling meetings, and working remotely can impact business negatively. But…
During the past 2 months, COVID-19 has spread its tentacles across geographies despite preventive measures being undertaken on a war footing. With its continued escalation, it is also presenting a potential impact on brands and organizations. While the outbreak continues to remain another source of stress to possibly every stratum of society, companies need to equip themselves in order to manage this uncertainty with clarity in communications and messaging. Time…
Unsettling times reign as COVID-19 spreads to many parts of the world and the (mis)information explosion makes it hard for people to know whom to believe. The COVID-19 health crisis has now reached a new critical phase where not just public health organizations but even brands and organizations are under a lot of pressure. Whilst the emphasis has to be on containing and mitigating the disease itself, the virus…
What does Neil Patel, Martha Stewart and Seth Godin have in common? They are perfect personal brand examples. Branding yourself for success will require you to leave a lasting impression. It’s about identifying what sets you apart, what kind of impact you intend to make, and how you want people to recognize you. Personal branding is the act of marketing yourself and your career as a brand. Progressively and continuously…
