Month: December 2019

Looking Back, Looking Forward

   2019 in perspective and 2020 in anticipatio 2019 in perspective As 2019 draws to a close, the time is opportune to reflect upon the developments in the PR industry in the past years, the outlook for the years ahead and 2020 in eager anticipation. The year 2019 was in many ways remarkable, for the challenges that it posed for the PR industry, the demands arising therefrom and the way…

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press release
Is the Editor Ignoring your Press Release?

  A great press release is an effective marketing tool that can give your brand the awareness it deserves.  This tool can help you boost your brand image, increase your coverage, and engage your stakeholders.  However, a poorly crafted press release (PR) can be unfruitful and a waste of time for both the company and the media house.  If you are wondering why editors are not responding to your press release,…

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