Brand Dubai is perhaps the most recent and high-profile example of a country successfully creating an inimitable brand identity, through the vision of its rulers and efforts of its citizens.
Brand Dubai is perhaps the most recent and high-profile example of a country successfully creating an inimitable brand identity, through the vision of its rulers and efforts of its citizens.
The recent weeks have been euphoric in the office as we celebrated our 20th Anniversary.
These are exciting times indeed. Today marks the 20th Anniversary of our beloved Matrix! As we cross the threshold of teenage years and enter into our twenties, we can look back with a certain sense of satisfaction. Matrix is more than a company, we are a family. Matrix exits because of the incredible people that have been part of our 20-year journey.
A press release is a cost-effective marketing strategy. Through this form of communication, many businesses get a chance to convey their key messages for free. Press releases get published (or aired) in the media and, in turn, the message gets to your target audience, which enhances your brand presence. However, crafting a winning press release is no easy feat. Editors get hundreds of press releases a day. To minimize the…
