Month: November 2019

press release
How to Grab Editor’s Attention With Your Press Release

A press release is a cost-effective marketing strategy. Through this form of communication, many businesses get a chance to convey their key messages for free. Press releases get published (or aired) in the media and, in turn, the message gets to your target audience, which enhances your brand presence. However, crafting a winning press release is no easy feat. Editors get hundreds of press releases a day. To minimize the…

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