Step-by-Step Guide To Writing A Crisis Plan That Works A crisis can hit your company at any time. It could be a badly marketed campaign, a failed event, an executive scandal, a data breach, or a negative review! When faced with a crisis in any form, your company needs to act fast with carefully crafted responses to limit damage and protect the brand’s reputation. Failure to handle a crisis well…
We always advise spokespersons during media training to ask these 5 questions to the media before an interview. Here are some tips to keep in mind.
A press release is an effective tool for brand promotion and communication. This tool allows organizations to communicate with their audience concerning a certain event.
Optimizing SEO When was the last time you searched for something on Google? Like a minute ago right! Exactly, that’s the kind of prioritized space SERPs (Search Engine Results Pages) enjoy in our lives. From checking reviews of the latest fine-dine in the vicinity to knowing the best app that taps calorie burn; we use tech-driven search engines for almost everything. So in a crowded space, how do you…
