A press release is a useful and effective marketing communication tool that is still in use today. Its effectiveness cannot be underestimated as it still continues to help many organizations to launch new products and services as well as increase their brand recognition. Though, the shift towards online marketing initiatives and audience preferences has over time resulted in a new online press release approach. Nowadays, organizations and modern businesses are…
Brief it Up! Pitching, briefing, collating; these words aren’t novel to the PR industry. However, what sets a professional agency apart from its competitors is its ability to extract information from the client’s PR brief, an in-depth understanding of the brand and collating finer communication details. So, what are the tricks of information seeking, you ask? Read on…. Good enough: Steer clear of verbose and over-the-top brand information. What…
Facebook, Instagram, WhatsApp, YouTube, Twitter – have you ever wondered how the social media landscape affects the world? Or how powerful it has become? Who would have thought that these platforms built primarily for information sharing and socializing, will pilot and take over the marketing game for branding and endorsements? They have now become such expansive features that their impact should not be downplayed 2018 may have just whizzed…
Be it PR, Corporate Communications, Advertising or even Marketing; which is the industries’ favorite buzz phrase? Well, it is ‘effective storytelling’! These two words ring a soothing bell and have been communicators’ favorite since the inception of various communication service laterals. But as the industry thrived and led ways to newer business avenues, ‘effective storytelling’ honed its context to mean a strategic drive to convert inquiries into sales. One…
