Month: December 2018

Spokeperson’s Do’s and Don’ts

Spokesperson’s Do’s and Don’ts   You’ve gone through all the questions and prepared yourself to speak on behalf of your company. However, when the actual day comes, do you know exactly what you should, or should not do during the media briefing? As a spokesperson, it is extremely important to be fully aware of how to conduct yourself during a media interview. You need to be alert, focused, and most…

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Online Reputation Management (ORM) Do’s and Dont’s for Social Media

If you are a business and just setting up your Online Reputation Management (ORM) system, there are a few basic Do’s and Dont’s to keep you on the right track in managing your online presence and reputation, especially when it comes to Social Media. The good news is, when your ORM plan is executed correctly, it will empower you and your business to understand and respond to what people say about you…

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Why should businesses use blogs in their marketing?

What is “business blogging”?   Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility. Businesses use blogs to promote their brands to wide range of audinece.  As we know it, blogging is a form of creating short-form content, which is posted on a designated part of a website commonly known as a ‘blog’.   Business blogging promotes businesses and brands.  It…

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5 Tips On How To Ace That Media Interview

5 Tips On How To Ace That Media Interview   A media interview is a great chance for your company to gain exposure. It’s an incredible moment that cannot be left to chance. A little media training will go a long way for the spokesperson. This is because, even though you are an expert in your field and your business, failure to prepare adequately for a media interview can lead…

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