With unlimited access to the web, all businesses need to protect their reputation at all times. This can only be done with an effective and well-executed Online Reputation Management plan. Putting together an ORM plan might sound daunting. However, as complicated as it may sound to some, it’s really not rocket science. If well laid out and if it covers the bare minimum, it could work to your brand’s advantage.…
Influencer marketing is a hot topic that doesn’t seem likely to be going away anytime soon. Brands are using influencer marketing as an efficient and effective tactic to reach new audiences while building credibility at the same time. According to Twitter, over 47 percent of people have at one time or another bought a product based on an influencer’s recommendation. The study, which was a collaboration between Twitter and analytics firm…
A couple of weeks ago I was in the market for buying a new bicycle. I had searched online for consumer reports and reviews about which bikes were the best to buy. While out and about one day I decided to pop into a bike shop and have a look at some bicycles in person. Of course, the first thing I did was to open up my mobile phone and…
Social media does a lot more than connect old friends, keep up with current friends or help you meet new ones. Today your Facebook newsfeed keeps you updated on your favourite brands and what is happening in the world around you. Brands are tripping over each other reaching for those scarce ‘likes’, ‘comments’, ‘retweets’, ‘click-throughs’ and the precious one of them all….. wait for it…. ‘Shares’! Facebook ‘shares’, especially, are so valuable to a brand…
