Blog Your Way in 2018… Many businesses are dedicating substantial resources to their business blogs and content creation. This marketing tactic has rapidly gained popularity, especially in the digital marketing scene, as businesses and brands try to out-do each other in content distribution. Even as content is being dished out left, right, and center, pressure is mounting on bloggers to consistently churn out quality posts with high ROI. Why…
Crisis may happen all at once. As they say, when it rains, it pours. It’s overwhelmingly uncomfortable or it is not a crisis at all. The initial few hours are excruciating. Brace yourself. Be prepared to suffer but also act fast. A crisis will put immense pressure on your organization to respond quickly and accurately. The reaction is black or white. You are either the good guy or the bad…
The Struggle on Social Media… Building a successful brand is no cakewalk. Most of the time, a lot of hard work and resources have gone into building all the successful brands we have come to know and love. The journey to transform and build a strong brand online can be lengthy and frustrating. Therefore, brand building is not for the faint-hearted. Social media, as cool as it sounds, is a…
We are all aware of the ‘must-have’ skills for an individual to succeed in the world of PR that ranges from passion for writing to public speaking. However, there is another component that is just as imperative as all the others – the power of storytelling! Substantially, stories can make the content interesting since it can bring the brand’s messages to life. Merely stating the facts can get boring. In…
And here we are just past the end of yet another eventful year – and goodness me – 2017 has zoomed away or what?! As the trend goes at this time of the new year, lots and lots of resolutions are being made. The same goes for our PR resolutions! Indulge yourself in Janus-like introspective exercises to review mistakes and, of course, a long list of what to do in…
