By now, you probably realize the importance of engaging with your audience on social media. Maybe you have already identified which social works are most suitable for your business and brand. The content strategy is all sorted and rearing to go. Scheduling tool, which I am guessing is Hootsuite, check. Content calendar, photos, and images – check, check, and check. What is the ideal frequency to…
By now, you probably realize the importance of engaging with your audience on social media. Maybe you have already identified which social networks are most suitable for your business and brand. The only part remaining is post frequency. You might be wondering: How many times should I post? That is the million-dollar question. Although there’s no one answer, there are do’s and don’ts to follow for best results. …
Social Media Traffic in 2018 As we start to wind down 2017 many of us will be thinking about 2018 and what plans we should be putting in place now to ensure our new year will be off to a good start. One of your goals might be to work extra hard to get loads of traffic on your social media platforms. News flash! So will a million others. Every…
We all know this old adage – prevention is better than cure. In a world where there’s imminent danger everywhere, we need to be extra vigilant so as not to become victims. One of the most serious threats we face in this day and age is cybercrime. One reason for this is the amount of time spent on social media and surfing the web. In addition, with the population becoming increasingly cyber…
Success has several definitions and as years go by and generations emerge these keep evolving but there are some that don’t fade with time. Some famous quotes about success are: “Success is 10% inspiration and 90% perspiration” “Success is 10% talent and 90% hard work” “There is no elevator to success. You have to take the stairs” Hence it is safe to assume that hard work is an essential…
Every day, people are bombarded with tons of information coming through the Internet from various sources and each desperately trying hard to convey one message or another. Given this scenario, it is no surprise that it is challenging for content creators to ensure that their messages not only get to their audience but also has a positive impact and that it elicits the intended reaction(s). Different tactics have been used…
