Five Ways to Boost Your Social Media Engagement With over one billion social media users worldwide, a number that’s expected to almost double this year, being active on social networks remains an integral part of any marketing plan. Not surprisingly, many companies have now turned their social media platforms into customer service channels. This is even more common within companies that have high volumes of customer interactions, presenting an opportunity…
OneNote vs EverNote: Which Productivity Tool Should You Choose? We can all agree that productivity tools or apps have become a daily necessity for many of us. Note-taking apps, EverNote and OneNote, are among the most popular productivity tools with loads of useful features. Social media managers and PR practitioners, for example, are some of the biggest beneficiaries of these tools. Tasks such as meetings, brainstorming sessions, or curating content…
When to Hire a PR Agency If you are looking to hiring a PR Agency, probably the first things you might think about are past clients, experience and how successful the agency is with its current clients. However, this information might not be very helpful because what works with others might not necessarily work for you. And with this particular type of business, relationships are very important and the chemistry…
PR Professionals And Journalists need each other With publications closing down and the availability of journalists shrinking, PR Professionals And Journalists need each other now more than ever. While the two professions are popularly characterized as having a love-hate or ambivalent relationship, the truth is that we need each other. Without journalists, PR professionals would not be able to do their job of creating awareness of their client’s activities. On…
