The Middle East seems to be a great marketplace for entrepreneurs from various industries including technology, retail, and other consumer related services. With a lot of interest from global venture capitalists and companies to fund start-ups from the region, the SME segment in the region has experienced a steady and healthy growth in the last few years. The World Economic Forum Reports that 13% of the MENA population is…
It is amazing to think we have passed the half way mark in 2017! We hope your digital marketing efforts during the first half of the year were successful and you also experienced some growth be it in leads, conversions, or even sales, during the period. Every year comes with its own set of unique challenges especially in the content marketing and social media space due to the ever-changing market…
The pressure for startups to break into the big leagues continues to mount on a daily basis. Very few startups nowadays hit the ground running mainly because of the numerous challenges the current business operating environment presents. As focus has shifted from the traditional consumer behavior to a more informed and research oriented customer trend, more businesses have had to realign their marketing efforts along these lines in a bid…
