An introvert in public relations sounds absurd. We expect public relations professionals to be expressive and outgoing — in other words, extroverts or typically known as “people’s persons.” But isn’t PR all about effective communication? Does it really matter then if you are an introvert or extrovert? Why are introverts considered poor communicators? On the contrary, they can be smart communicators. Here are some strengths introverts can leverage to be…
Slack vs HipChat: Which Messaging Tool is Best for Your Team? In order for organizations or teams to work effectively together, they need to communicate efficiently. This includes communicating digitally, often with team members located outside the office. This requires not just any communication tool, but a reliable one that delivers on expectations. Finding and selecting the right communication solution is crucial in today’s fast-paced environment. Productivity apps such as…
Trends PR Professionals Should Embrace to Improve PR Efforts “Business is constantly changing, constantly evolving” – James Dyson As communication continues to evolve, so should our practice of public relations. Below are 3 media trends every PR professional must consider to improve their PR efforts. Online Influencers Anyone who has followed a popular celebrity or influencer on social media platforms such as Facebook, Instagram, Twitter, or Snapchat can recognize…
When to Hire a Public Relations Agency Everyone needs Public Relations services and all business owners would love to be in the limelight of the media landscape. Whilst this might sound cynical, it is partially true. If executed and crafted well, PR can do wonders for a business. Logically, every business objective, if articulated and defined soundly, can be achieved by a specific set of tools. In many cases, PR…
