The social media landscape, as we know it, is constantly changing. From the outset, the development of social media has been a roller coaster of sorts, with unexpected twists and turns — some fun for brands, some not so good. And just when you think you’ve seen it all, something new pops up and threatens to disrupt the social media order. Brands are now being kept on their toes as…
When the Internet did not yet exist, information was available on television, radio, or in magazines and newspapers. Then journalists took advantage of the web to expand information online. With the advent of Web 2.0, it has become extremely easy to create a blog and speak without necessarily having the required diploma. Do bloggers encroach on the territory of journalists, or have more influence than them? Before, public relations agencies…
Tips to Help Achieve Better Results from Social Media Many companies now view social media marketing as an integral part of their content marketing strategy. Sadly, many who have ventured into social media management are not seeing the results they had hoped for. Do you want to improve the results you get from your social media efforts? Here are some quick tips for better social media management: Social Media…
WordPress vs. Tumblr – Which blogging platform should you choose? Over the last couple of years, there has been renewed interest in blogging as one of the most effective means of reaching out to a specific audience through content marketing. Previously the domain of individual content creators who were looking to share their personal experiences and get their name out there, business blogging has now become the norm. Almost all…
