Top PR Challenges for 2017 We Want You To Know! December is here and predictions for 2017 seems to be norm to be followed by every industry. While each one’s saying what’s in store, we have indulged in PR challenges that the PR industry might face in 2017. 2016 has whizzed past way faster than we all imagined and as far as the PR and Media Industry is considered; they…
Instagram vs Snapchat Social Sharing Giants Video and photo sharing platforms Snapchat and Instagram are both social media giants in their own right. These two apps are amongst the 5 most downloaded and used platforms worldwide with a combined 450 million daily active users. This alone provides marketers with a golden opportunity to tap into this pool of active users through sharing relevant and engaging content in the form of short videos and…
3 signs that it’s time to hire a PR Agency Questions to Ask Are you an entrepreneur or CEO who understands the impact that a comprehensive PR strategy can have on your business, but you’re just unsure of how it all works? Maybe you see the benefits of increasing credibility and visibility but are unclear of the best way move forwards? If you answered yes to any of the above,…
Key Tips for Successful Media Relations Media relations management is one of the greatest ways to introduce a business to customers, potential customers, stakeholders and the general public. This is to say the right thing at the right place, to the right target. Long-term relationships with the media are the most valuable. Over time, you can earn the trust of journalists and editors by building win-win relations with them. Once…
