What Marketers Should Know About Memes We’ve all heard the saying that laughter is the best medicine. The same applies to business. Good humor can work wonders for your brand, especially on social media. Enter Memes Memes have created a fun and engaging way to use humor for expressing ideas and communicating on social platforms. The meme phenomenon took the internet by storm—from cat videos and political satire to…
Facebook Live vs Periscope A Growing Trend Over the last few years, video consumption on social media has skyrocketed and is currently one of the most preferred and effective means of content marketing. Exclusive visual social networks and those that combine video and other forms such as text and photos are increasingly mainstreaming video sharing by enabling their users to perform live broadcasts straight from their mobile devices. Available…
Question: Can Public Relations Be Measured? The PR industry in the Middle East has grown and evolved significantly. While each region has its own communication barriers and challenges, one common issue remains: finding a reliable way to measure the success or impact of PR. The Importance of PR Measurement Traditional PR measurement strategies used in the past are no longer seen as credible. In fact, the Barcelona Principles (updated…
Media Relations – tips to always follow Media Relations will always be a crucial part of public relations and communications. The goal is to communicate a client’s message, story or information using the right media outlets such as newspapers, magazines, television, radio and other digital platforms. Below are a handful of Tips for Better Media Relations outreach that should always follow. Gain Credibility Credibility is something that is earned…
