Month: October 2016

How can public relations help your business?

How can public relations help your business?   How can public relations help your business? Having worked in various marketing, advertising, and communication roles over the years, nothing impresses me more than the power of Public Relations and the positive impact a well-crafted PR piece can have on your business. It’s almost given that paying tons of money in advertising budget to sell your business offerings does not necessarily result…

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Use Public Relations to Boost Content Distribution

Use Public Relations to Boost Content Distribution   Boost Content Distribution- Creating quality, useful content with the target audience in mind is one of the pillars of a successful content strategy.  An equally important pillar is content distribution.  Is it really equally important?  Absolutely! Because without good content distribution, the content you worked so hard to create will sit, unread, on your website! While some might think that the distribution…

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How to Get Ahead in your Career

Tips to Help you Get Ahead in your Career   Many people get so busy with their job that they forget to take care of their career. Everyone wants to zoom ahead, get out of the crowd, and drive in the fast lane and in the shortest time possible. Not to forget, we also enjoy their lives and their job while doing so.   Is it possible? YES!   Do…

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Seven Tips to Pitch your PR Story to the Media

Seven Tips to Pitch your PR Story to the Media     As Public Relations professionals, we know that our clients expect us to get media coverage for their story.  While we know that there is a lot more involved than simply pitching PR stories, for many a client, getting coverage is what Public Relations is about!   Of course, that is easier said than done! You might have a…

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