Month: September 2016

3 Ways that Influencers can Elevate Your PR Strategy

3 Ways that Influencers can Elevate Your PR Strategy   A recent study found that nearly 71% of UAE residents are happy to consider advice from bloggers and influencers on social media, before making a purchasing decision.   As the ‘influencer effect’ on purchasing decisions becomes more tangible, we look at 3 ways that Influencers can elevate your PR strategy.   What is an Influencer anyway? An influencer is an…

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6 Dos and Don’ts of Content Marketing

6 Dos and Don’ts of Content Marketing   Digital marketing has become the gateway to reach out and engage with consumers. Below there are 6 Dos and Don’ts of Content Marketing. According to WordPress, over 409 million people view more than 21.4 billion pages each month. As the world rapidly becomes highly mobile and connected and with a majority of people spending considerable amounts of time online doing all sorts…

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What I learned about leadership from my work experiences

What I have learned about leadership     What I learned about leadership, I read somewhere “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence” and this quote got me thinking of some of the experiences I have had with my team leaders/managers. And today when I am in the position of leading a team I think it’s…

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