Month: June 2016

The Secret to Increasing Social Media Engagement

The Secret to Increasing Social Media Engagement   A good sketch is better than a long speech Those words by Napoleon Bonaparte demonstrate the power of pictures and images.  As humans we love to capture images of our loved ones, special moments, special events, vacations, and places we visit.   Try to describe this picture in words   Doesn’t it make sense to appeal to our love for pictures when…

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How to use the PESO Model to Boost Content Distribution

Use the PESO Model to Boost Content Distribution   As expected, content continues to be central to the marketing strategy for many companies in 2016.  Creating quality content that is useful to the target audience is crucial to a successful content strategy.  However, it cannot stop at simply creating useful content.  Having great content on a website that no one visits misses the mark.  Part of an effective content strategy…

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Tips to Strengthen PR Agency – Client Relationships

Tips to Strengthen PR Agency – Client Relationship With the upsurge of PR agencies what sets one apart from the other? Innovative ideas, consistent results, knowledge about the industry, strategy and rapport with the client are some of the elements. One of the most difficult tasks for a PR agency or professional is managing clients and client expectations. Client relationships are strengthened over time and most of it is cemented…

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