The Secret to Increasing Social Media Engagement A good sketch is better than a long speech Those words by Napoleon Bonaparte demonstrate the power of pictures and images. As humans we love to capture images of our loved ones, special moments, special events, vacations, and places we visit. Try to describe this picture in words Doesn’t it make sense to appeal to our love for pictures when building our online…
Use the PESO Model to Boost Content Distribution As expected, content continues to be central to the marketing strategy for many companies in 2016. Creating quality content that is useful to the target audience is crucial to a successful content strategy. However, it cannot stop at simply creating useful content. Having great content on a website that no one visits misses the mark. Part of an effective content strategy is…
Tips to Strengthen PR Agency–Client Relationships With the rise of PR agencies, what sets one apart from another? Innovative ideas, consistent results, industry knowledge, strategic planning, and strong client rapport are key elements. One of the most challenging tasks for a PR agency or professional is managing clients and client expectations. Client relationships are strengthened over time, and much of this foundation is built during the first interaction with the…
