Month: April 2016

Media Relations – As Challenging As Any Other

What is the key to having good media relations?   There is no doubt that media relations is one of the key aspects of our job in Public Relations and yet it’s something very few of us actually excel at. I’ve heard crazy stories from my media friends about how PR Professionals from some PR Agencies do not even respond to their emails or how clueless they seem to be…

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How Being a Public Relations Professional is Similar to Travelling

How is being a PR Pro Similar to Travelling?     I was reading an article today about the ‘comparison between your hobby and field of expertise’. As I was going through it, I started comparing my hobby to my occupation as a Public Relations Professional and realized that there are in fact some interesting similarities between the two.   I am a Public Relations Professional and I love to…

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Mistakes to Avoid When Hiring a PR Agency
Mistakes to Avoid When Hiring a PR Agency

4 Common Mistakes to Avoid When Hiring a PR Agency   Trial and Error Thomas Edison, the great inventor and businessman, failed 1,000 times before producing the light bulb. To be fair, he was charting new territory and sometimes trial and error is essential for growth and development.   Fortunately, trial and error is not always needed when making business decisions.  Instead, a lot of time it makes more sense to…

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What is the difference between Content Strategy and Content Marketing?
What is the difference between Content Strategy and Content Marketing?

Content Strategy vs. Content Marketing What is the state of content in 2016? In its 2016 B2B content marketing industry research, the Content Marketing Institute found that 72% of B2B organizations are planning on producing more content in 2016 than they did in 2015. It is clear that “quality content” and “content marketing” are going to continue to be buzz phrases in 2016. Another phrase that should be given serious attention in 2016 is…

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The Ultimate Quick Guide to Facebook for Business
The Ultimate Quick Guide to Facebook for Business

12 Timeless Lessons Using Facebook for Business There is no doubt that Facebook plays a vital role in the social media strategy for many organizations.  If Facebook is a tool you use to engage with your audience, have you optimized it to make the most of its potential? Ginny Soskey writes that using and marketing on Facebook are very different from each other.  The points below are based on her…

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