What is the key to having good media relations? There is no doubt that media relations is one of the key aspects of our job in Public Relations and yet it’s something very few of us actually excel at. I’ve heard crazy stories from my media friends about how PR Professionals from some PR Agencies do not even respond to their emails or how clueless they seem to be at…
How Being a PR Pro is Similar to Travelling I was reading an article about comparing your hobby to your field of expertise. As I reflected, I realized my hobby of traveling has some fascinating similarities with my occupation as a Public Relations Professional. I am a PR Professional and I Love to Travel! Traveling allows us to experience different cultures, places, traditions, people, and cuisines. Similarly, PR offers…
4 Common Mistakes to Avoid When Hiring a PR Agency Trial and Error Thomas Edison, the great inventor and businessman, failed 1,000 times before producing the light bulb. While trial and error is sometimes essential for growth, it is not always needed when making business decisions. Often, it makes more sense to learn from the mistakes of others. To help you avoid costly missteps when working with a PR agency,…
Content Strategy vs. Content Marketing What is the state of content in 2016? According to the 2016 B2B content marketing industry research by the Content Marketing Institute, 72% of B2B organizations planned to produce more content in 2016 than in 2015. “Quality content” and “content marketing” remain buzz phrases. Another important term gaining traction in 2016 is “content strategy.” So, what is the difference between content strategy and content…
12 Timeless Lessons: Using Facebook for Business Facebook plays a vital role in social media strategies for many organizations. If you’re using Facebook to engage with your audience, have you optimized it to make the most of its potential? Ginny Soskey highlights that using and marketing on Facebook are very different. Below are 12 key points based on her infographic titled “The Do’s and Don’ts of How to Use Facebook…
