Month: February 2016

Influencer Marketing – The Search for Influencers

The Search for Influencer Collaborating with Bloggers and Influencers As more and more brands go digital, we come across more and more clients who wish to collaborate with bloggers and influencers to help them grow in the social media arena. The first thing they ask for is a list of personalities and their followings, ranked from the highest to lowest based on a minimum number they have set. They will…

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5 Tips for Choosing the Best PR Agency for Your Business

5 Tips for choosing a PR Agency I don’t think it is an exaggeration to say that in the Middle East and Dubai Public Relations is often still quite a misunderstood industry in terms of deployment, benefits, and impact. Fortunately, this is changing.  Companies are increasingly looking to reap the benefits of implementing strategic PR plans and campaigns to Enhance the understanding of their brand and offering among target stakeholders…

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10 Reasons Why You Should Hire A PR Agency

Why should we hire a Public Relations Agency? This is a fairly common question many companies ask. What are the pros and cons? What are the costs and risks of hiring vs. not hiring a PR Agency? What skills and knowledge do Public Relations Agencies bring to the table that business owners or entrepreneurs might not have in-house? These are valid questions for a business or entrepreneur to consider once they…

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