Month: May 2015

Writing a Good Press Release – Reputation At Stake

Writing a Good Press Release – Reputation At Stake In my previous article I wrote about how to make press releases work for you and not against you. In the piece I also highlighted various situations whereby as PR practitioners we more often find ourselves in familiar situations – performing a balancing act between the client’s brief and what we know to be newsworthy. Now comes the tricky part –…

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5 Social Media Mistakes To Avoid

Brands must avoid these social media mistakes Too much Focus on Likes The most common social media mistake brands make is using any means to get more fans for the fanpage. It is always good to have more fans but it is more important to have the right fans. The focus must always be on converting all customers to fans and all fans to customers. To achieve this – a…

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