Tips to Keep in Mind When Starting a Blog Quality Content Once your content is published and people read it opinions are formed and people will give you feedback especially if they didn’t like what you wrote. It is important to maintain a high standard of content because your content is a reflection on you. It is your brand identity. Take good care of it. That’s the first thing to keep…
Press Release Example: MAKE THEM WORK FOR YOU As PR practitioners and communication experts, we get to write press releases almost on a daily basis, covering a wide range of topics, issues and trends. We play the role of the designated wordsmith for our clients, transforming briefs into newsworthy material for public consumption. Come to think of a press release example that will actually work for you, not against you.…
Email Subject Lines: Elements to be Impactful We take meticulous care in creating a media-savvy press release and infusing apt flesh and meat to get across our client’s core message just right. Unfortunately, all of that can be futile without a hard-hitting email subject lines in which you send your final press release. Every journalist’s routine requires them to go through hundreds of emails daily and they are usually too swamped to…
Client Relationship Management How to make it work A good agency/client relationship management is a skill which profits every individual in an organisation, irrespective of what position they hold. As a successful public relations professional, looking for new ways to foster a positive and most importantly trusting relationship with clients is essential. After all, a happy client equals a happy agency! John Costello, Chief Global Marketing-Innovation Officer underlines that in relevant…
