Month: January 2015

PR Jobs: DECODING ATTRIBUTES OF A PR PRO

DECODING ATTRIBUTES OF A PR PRO   In terms of PR jobs, It’s the new era of the PR pros. It is impossible to deny the importance of the role PR plays in building, sustaining and taking brand identity to another level. If you believe that PR tools and activities have evolved then so has the necessity to hone advanced skill sets and uplift PR jobs.   And what does…

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Content Marketing: TIPS FOR HIGHER ENGAGEMENT

Content Marketing For Higher Engagement   Content marketing through social media is revolutionizing the way brands market themselves and the way they deal with their customers. The great benefit with social media is that the users control whether or not they want to consume and interact with content and ads of the brand. The onus is now on the brand to deliver content to the fans that is relevant and…

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SOCIAL MEDIA : THE FIRST 5 LAWS TO FOLLOW

Social Media Marketing Laws that Brands must Follow   1. The Social Law Social is the keyword. No one wants to be friends with people who only talk and think about themselves. Think of a social gathering and how the conversations would drift from personal stuff to everything related to the people involved. Talk about yourself, but importantly talk to others and topics that they would find interesting too.  …

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Client Service: MANAGE CLIENT’S EXPECTATIONS

MANAGE CLIENT’S EXPECTATIONS   In the world of Client Service and especially in Public Relations, PR practitioners are always outlining what they will deliver to clients – either during a business pitch or in the course of an ongoing project. Clients also come along with their bucket list, mainly highlighting what they expect the agency or consultant to deliver. From the client’s point of view, a perfect scenario would be…

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Brand Advocate: Empowered Matrix Employees

The start of a new year is always a good time for reflection. Here are some of my thoughts as I reflect on my time with Matrix. More often than not, Communications and PR agencies understand the importance of nurturing their brand among external stakeholders. But my association with Matrix taught me one of the most critical strategies of treating employees as the organization’s brand ambassadors and the tremendous power…

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