Month: October 2014

RESPOND TO EMAILS – The Golden Rule in PR

You hear so many stories from people in the industry themselves: You have to have a certain skillset to be a good PR person. Apart from the obvious, like great social skills and a generally approachable demeanor, there are also the technical requirements of PR work, such as excellent writing skills and a deep understanding of the media landscape. But there’s one thing that people often forget to mention, perhaps…

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