Month: May 2014

THE ART OF STORYTELLING – Vital in PR!

THE ART OF STORYTELLING Vital in PR! What’s Your Story? What does a movie, documentary, novel or life in general have in common? They all tell a story.   Communications in general and public relations in particular is built on the foundation of storytelling. As PR practitioners our primary and most important role is to tell a story, whether for a product, service or organization. Thus, we need to master…

Read More »
WhatsApp