Month: March 2014

PR Industry: Evolution and Paradigm Shift

Medium defines communique and every brand should understand its strategic value. The PR industry too has rapidly begun adding skill sets and offerings to deliver a holistic communications solution. Yes, the PR industry in this part of the world is witnessing a paradigm shift. Today’s digital communication dominated by social media is undoubtedly the most obvious and biggest trend that every brand embraces. However in this social media driven world,…

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