Campaign Ideas: MOVEMBER – NO SHAVE NOVEMBER! As I was surfing the net on a relaxing Saturday morning, I came across a link on my friend’s facebook timeline which read, “THE FUN, FASHIONABLE WAY TO SUPPORT MOVEMBER”. The first thing that caught my attention was of course the way MOVEMBER was spelt. My curiosity made me click over and read it further. So what is Movember? Movember is…
24-HOURS SHOPPING ON EID AL ADHA In October, His Highness Shaikh Mohammad Bin Rashid Al Maktoum announced that malls in Dubai will be open 24hrs in celebration of Eid for three consecutive weekends under the slogan “Shop All Day, Shop All Night”. Over the last couple of years people from the neighbouring have thronged Dubai during Eid. This year the 24-hour shopping PR campaign definitely attracted a lot of…
