5 Tips to a good PR practitioner!

5 Tips to a good PR practitioner!

Basic guidelines to a good PR practitioner!



It’s a challenging world out there! With demanding clients and time-bound media schedules, the life of a PR practitioner certainly isn’t a cakewalk.

But lest we forget these basic know-hows, let’s re-iterate some basic guidelines.


5 Tips to a good PR practitioner

5 tips to a good PR practitioner:
  • Do not email first thing in the morning or last thing in the night: We sure have a planned day until we check emails first thing at our desk and toss the plan away. Reply to emails can wait until you attend to must-do tasks first. Replying to an email to end your day will also give you insomnia wondering about the feedback and response expected in-turn.


  • Never agree to meetings with no clear agenda: If you desire an outcome to a meeting then listing agenda, topics to discuss and points to cover will turn it fruitful. Always request for points of discussion in advance so that you best prepare and make good use of your time together.


  • Batch your email check: Checking your emails constantly not only cause hindrances in daily work schedules but also gets you addicted along with the inability to prioritize time-sensitive assignments. Batch it and check them periodically at set times to avoid loss of valuable time and straying away from slated plans.


  • Never delay in sending PR coverage: Your clients are more excited to see your hard work and their brand shine in print. It’s only fair to collate clippings and email them as soon as tracked to start their day with a brilliant smile alongside a satisfaction of being dealing with the best PR agency. It helps to set a deadline for yourself to track, scan and send.


  • Protect confidentiality: Last but definitely not the least, obey mandatory company rules and laws. Ensure safe storage of confidential records. When you fail to comply with these, unwanted situations do arise that can cost you your job and reputation earned with sincere efforts.


Knowing what your role is, being transparent about what you do and mindful about the professional boundaries that arise are good guideposts to effective PR practices.